Mealtrip.com is known as a trusted source of information and "actual experience accounts" from dining locations at theme parks, festivals and resorts in Central Florida. The fact-outline articles and review articles that are published on Mealtrip are individually written, long-format and are not simply cut-and-pasted from press releases. The articles and reviews are supported with professional custom photography.
Because we do not publish divisive content, rumors, low-quality, sensational headline or click-bait based articles — the decision was made to limit the amount of time spent on establishing a large social media presence for the site. After several periods of empirical social media posting — it was clear that over 75% of our traffic was being acquired from organic searches on Google, Bing and Yahoo, while less than 1% was being acquired from all social channels combined.
We do still publish "link and call-out" type posts for the articles and reviews published on Mealtrip.com to Facebook, Twitter, Instagram and Pinterest (where appropriate) — but our focus remains on quality, long-format posts and not quantity-based, "quick like" snippets.
Content that is posted on Mealtrip.com does not disappear after one or two days. It's long-lasting nature is the main driver of site visitors, and is why Mealtrip.com is thought of as a trusted, "deeper dive" destination for those researching food festivals and theme park dining options.
Mealtrip.com site visitors are high-quality consumers... 60% are in the 25-54 age bracket and are mostly US based but also reside in the UK, Canada, Germany, Australia and Brazil. The split between male and female site visitors is 50/50.
The Mealtrip.com domain is a single-registrar, SSL encrypted address with a 14 year history on all major search engines. Our site includes a lower than average number of ads per page to increase it's overall usability for our site visitors.